At 15, E.V. graduated high school and began college early. By 21, she became the youngest General Manager on Rodeo Drive. At 23, she left the world of luxury fashion to build her own company—CAKE, the designer dessert studio she still leads today.

Known for her high standards and hands-on approach, E.V. has spent more than a decade building a brand centered around thoughtful design, exceptional execution, and genuine client relationships. Her background in luxury hospitality and visual merchandising continues to shape the experience she creates for every celebration.

She believes beautiful work should be both meaningful and enjoyable to create, and that the best celebrations are the ones people remember long after the last bite.

meet the founder, Ev!

I was always good at what I did — running other people’s companies — but the idea that I could be good at something and actually love it at the same time felt like a dream.
Then I made my first cake on a whim for a friend’s baby shower.
The reaction changed everything. The constant “Where did you buy that?!” paired with how much joy I felt building it was the clearest signal I’ve ever had. That was the moment I decided to bet on myself.
I left what I knew, poured every last dollar and every spare minute into building CAKE — and never looked back.

Why I started

While custom truly means custom (if you can dream it, we can build it), my heart always leans toward luxury.
Think:
  • Dreamy, elevated color palettes
  • Unique textures and finishes
  • Romantic, sculptural details
  • Modern but timeless design direction
It’s about creating desserts that feel like art — but still feel fun, approachable, and unforgettable.

Signature Style

A lot of studios will offer dessert — or cake — but not both.
Some will offer buttercream, but not fondant.
Others will offer custom cakes, but not full-scale dessert installations.
We handle everything:
  • Cakes
  • Full dessert tables & packages
  • Custom sculptural designs
  • Multiple mediums & techniques
  • Full production from scratch
  • Delivery, installation, and strike
If it’s part of your event vision, we don’t turn it away — we figure it out and build it properly.

The Difference

I’m biased because I love our menu, but a few flavors I’ll always stand behind:
  • Carrot Cake (underrated, always iconic)
  • Lemon Cake (bright, clean, addictive)
  • Coconut Cake (soft, nostalgic, elevated)

A Few Favorites

We move with intention: efficient, organized, and detail-focused — while making sure communication stays crystal clear the entire time.

The goal is simple:
Less stress for you. More creative freedom for us. Better results for everyone.
Trust is everything in this process. When that’s there, the work gets exponentially better.

How We Work

As Seen In:

The Process

ready to begin?

From inspiration to installation, we'll guide you through every detail.

Whether you're dreaming of a custom cake, a fully styled dessert table, or a large-scale event installation, we'll review your inquiry and confirm availability.

Step 1 - Inquiry

Once your proposal is approved, we'll provide an invoice to officially reserve your event date.

Because production capacity is limited and each project is custom-made, dates are only secured once payment has been received.

Step 3 - Book

From baking and decorating to delivery and installation, every element is thoughtfully produced by our team.

Whether you're picking up a custom cake or hosting a large-scale event, your order will arrive beautifully finished and ready to be enjoyed.

Step 5 - Celebrate

After reviewing your inquiry, we’ll recommend the option that best fits your needs.
Ready to Order: If you’ve already selected your design, servings, and overall direction, we’ll provide a custom quote.
Need Guidance? Our $50 Custom Proposal service is designed for clients who would like creative direction, design recommendations, flavor suggestions, sizing guidance, and a tailored investment plan before moving forward

Step 2 -  Select Your Path

This is an opportunity to explore our signature flavors, review inspiration, and ensure every detail feels aligned with your celebration.

Tastings are offered 4 times a year and are only available when booking in advance. 

Step 4 - Taste (Optional)

Frequently Asked Questions

Do you offer ready-to-order cakes?

Yes! We offer a curated Ready to Order menu of cakes available online.
We also offer Signature Dessert Packages available online. These require our 2 week lead time. If ordered with less than 2 weeks notice, a rush fee is applied.
These options are perfect for clients looking for a streamlined ordering experience.

Do you take custom orders?

Absolutely. We specialize in fully custom cakes, dessert tables and large-scale dessert installations.

Custom inquiries can be submitted through our Guided Inquiry form.

How far in advance should I book?

We recommend inquiring as early as possible for custom work, and 2 weeks for Signature Packages and Ready to Order cakes.
Availability is limited and dates are reserved on a first-come, first-served basis once a contract and retainer are received. We book up to 2 years out.

Is there a minimum order requirement?

Some custom projects require a minimum investment depending on the scope, event date and level of customization.
All custom dessert installations have a 750 minimum order to ensure the proper aesthetic is met.
Minimums help us maintain the level of detail, production and service our studio is known for.

Where do prices start?

Custom Cakes start at $8per slice and increase depending on size and intricacy of design desired.

  • Classic Desserts start at $3ea and increase based on pastry
  • Custom Desserts start at $5ea and increase based on intricacy of design desired. 
  • Flooded Sugar Cookies start at $6ea and increase based on intricacy of design desired
  • 3D Fondant Toppers start at $50ea and increase based on size and intricacy of design desired.

What affects pricing?

Pricing varies based on:
  • Guest count / serving size
  • Design complexity
  • Level of customization
  • Specialty techniques or sculptural work
  • Quantity of desserts
  • Delivery and installation requirements
Every proposal is customized to the specific needs of the event.

Do you deliver?

Yes. We offer delivery for all orders.
Delivery fees vary based on location, setup requirements and event scope.
To maintain the highest level of quality and presentation, CAKE operates as a private design studio and commercial production kitchen rather than a traditional storefront.

For this reason, we primarily offer delivery for all orders. Limited pickup accommodations may be available through a local team coordinator depending on scheduling and order scope.

Do you offer setup and installations?

Yes — and it’s one of our specialties.
We provide full dessert styling, setup and installation services for events ranging from intimate celebrations to large-scale productions.

Can you recreate inspiration photos?

We can absolutely use inspiration images as a reference point while tailoring the final design to your event aesthetic and preferences.
We do not produce exact replicas of another artist’s work.

Do you offer tastings?

Yes. We offer curated tasting palettes 4x a year. You can choose from a selection of our signature flavors. Palettes are 36per person.

What flavors do you offer?

We offer a curated menu of signature cake and dessert flavors, along with seasonal and custom options depending on the project.
A few client favorites include:
  • Strawberry Shortcake (Vanilla Butter Cake w/ Fresh Strawberries and Whipped Cream Filling)
  • German Chocolate (Dutch Chocolate Cake w/ German Chocolate Buttercream Filling)
  • Pumpkin Spice (Pumpkin Spice Butter Cake w/ Cream Cheese Cheese Buttercream)

Do you accommodate dietary restrictions?

We do our best to accommodate certain dietary preferences and allergies when possible.
Please note that all products are produced in a kitchen that commonly come in contact with common allergens including dairy, eggs, wheat, nuts and soy.

How do payments work?

If ordering one of our Signature Dessert Packages or Ready to Order cakes through our website, payments accepted are ShopPay and Credit Card. For custom orders, we accept credit card, Zelle, Venmo and Apple Pay. Checks can be mailed in advance. 

What happens after I submit an inquiry?

Once your inquiry is received, we’ll review your event details and respond with either:
  • A custom quote
  • A tailored proposal
  • Additional questions if needed
  • Response times may vary depending on current production volume and event season.

Do you travel for events?

Select travel opportunities may be available for large-scale events, installations and destination celebrations.
Please include your event location when submitting your inquiry.

Whats your turnaround?

All custom orders require a two week leadway. Rush orders can be taken if the calendar allows with the addition of a rush fee. 
Rush calendar is 
<2 weeks — 20%
1 week — 30%
6 days — 40%
5 days — 50%
4 days — 60%
3 days — 75%
48 hours — 90%
24 hours — 100%

How do I figure out how many desserts I need?

Unlike traditional catering, our dessert collections are not designed around a strict “one dessert per guest” formula. We typically begin with two factors:
1. The visual impact you’d like to create . Many clients come to us with a vision for how they want their celebration to look and feel. The design often guides the quantity and presentation of desserts.
2. The number of guests you’d like to serve. We’ll then ensure your order provides enough desserts for your minimum serving needs while staying aligned with your budget and event goals.
For example, one client may need desserts for 50 guests but want a dramatic 12-foot dessert display. Another may be serving 150 guests and simply want a beautiful cake cutting moment. Both celebrations require very different quantities and budgets.

Shop a selection of seasonal desserts and signature favorites available for pickup or delivery.
Order from our Shop Page

Choose from thoughtfully curated dessert collections designed for celebrations, gatherings, and special events.
Order from our Shop Page

Best for weddings, large-scale celebrations, and highly personalized events. The sky is the limit.
Inquire - Design - Delivery

Ready to Order Cakes

Signature Dessert Packages

Custom Creations

Choose the Experience That Fits Your Event

Whether you’re planning a fully custom event or looking for a beautifully curated dessert option, Cake offers multiple ways to order based on your celebration needs.